Search Engine Optimization (SEO) is important because it helps websites appear higher in search engine results, making it easier for people to find your business online. When your site ranks well, you attract more visitors who are actively searching for your products or services. SEO builds trust and credibility by showing your website as a reliable source of information. It also improves user experience by optimizing site speed, mobile-friendliness, and content quality. Unlike paid ads, SEO brings long-term, cost-effective results. In short, SEO is essential for online visibility, traffic growth, and business success in today’s digital world.